Should Real Estate Agents Care About Video Marketing?


Video Marketing Statistics According To

Some Data For Your Consideration

Videos increase traffic by 300% and help nurture leads

There are 403% more queries made about real estate listings with videos than those without

A real estate agent that uses real estate videos for marketing is preferred by 85% of buyers and sellers

86% of prospective homeowners watch videos to learn more about a neighborhood

YouTube is the most popular source of information for house research, according to 51% of buyers

Listings that make use of drone footage sell on average 68%t more quickly than those that do not

The majority of marketers (75%) upload their videos on Facebook, followed by YouTube (70%) and Instagram (58%)

A video about a product increases a person’s likelihood to buy it by 44%

70% of homebuyers watch video house tours

How Relevant is Video Marketing for Real Estate Agents?

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Marketing videos are one of several mediums or tools utilized by almost any kind of business. They are deemed to be a much more effective advertising tool compared to images. With the rise of social media platforms that primarily showcase short video clips such as YouTube shorts, Facebook and Instagram Reels, as well as TikTok, video is indeed a relevant marketing medium. It is indeed relevant for real estate agents to use in their marketing strategies.

Statistics show that 9% or real estate agents create listing videos. This information tells you that there are real estate agents that leverage videos in their marketing but there are also those who do not. If you haven’t tried using videos, now is the perfect time to do so. Not only will it boost your presence on social media but it will also get you ahead of competitors who are not using videos.

When it comes to creating a marketing strategy as a real estate agent, put yourself in the client’s shoes. If you are the client, how would you find the best agent who will represent your property? What platforms would you be using to search? Would you go to a real estate agent who has a YouTube or social media platform with a large following and who consistently posts informational videos and walkthrough videos? Or would you prefer someone who does not have any of those?

Now is the right time to look at videos as an effective tool to market your real estate videos and be open with the idea of creating your own social media portfolio.

How effective is video marketing?

Whether your goal is to boost your presence in social media, become well-known or an authority in your field, or get more quality leads and sales, videos can help you achieve all that. Videos attract 300% more traffic for nurturing leads compared to images.

Video marketing is effective because aside from the fact that they are interactive, they can also be fun, entertaining, and intriguing. Keep in mind that people’s attention span these days is shorter than that of the goldfish. The best and the most effective way of catching your audience’s attention is through content that immediately catches their attention and keeps them hooked.

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Yes, up to 90% of industry experts claim that video marketing produces a profit. In Singapore, people spend an average of 8.7 hours a week watching videos on the internet and YouTube is the most popular social media platform. If you are not using video as your marketing strategy for your real estate agency or business, you’re clearly lagging behind. In the years to come, video will still remain as the most effective tool to entertain and inform people. Making use of this trend can help you attract more clients.

What does this mean for you?

Successful real estate agents don't stay in their comfort zone

So what do all of these data mean for you? They demonstrate that you simply cannot afford to ignore video marketing.

If you haven’t started video marketing yet, it is probably because you are faced with some challenges that you are yet to find a solution at the moment. It can be because you don’t have the time, resources, and the budget to do so. However, this does not mean that you should just ignore it and lose the opportunity. Here are a few simple steps you can do to help kickstart your video marketing strategy bit by bit.

Make time to find out more information about video marketing

First make some time to do your own research. Find more about video marketing and research for competitors who might be doing it. Observe how they perform and try to assess whether this kind of strategy is working for them. Look for video production companies who are offering video marketing services. You might find out more from them if you inquire. The more people who are subscribing to their services, means the more effective video marketing really is.

List down your content ideas

Make a list of content ideas you want to create into a video. It can be as simple as “A day in the life of a real estate agent.” Check social media sites and YouTube channels of other real estate agents and see what kind of content they are posting. Is it educational content? Walkthrough videos? Fun and entertaining ones? Categorize them properly and generate more unique ideas that your audience might be interested to watch.


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