Must-Read Books for Real Estate Agents To Generate More Leads and Close More Deals

In an industry where communication and negotiation skills are a must-have, books are one of the mediums that real estate agents seek to learn and improve. Reading improves memory, communication, writing skills, and focus. But, not all books are good to read.

With the thousands of published books in the world, from self-help to business coaching, it’s almost impossible to read through all of them to find out how you help you live a happy and successful life. If you’re looking for the best books to read that will teach you everything from real estate to marketing strategies, we’ve narrowed the list down for you. Here are 8 must-read books that real estate agents recommend.

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

The author of this book, John Doerr, also known as the Michael Jordan of Venture Capital, explains how to use the OKR (Objectives and Key Results) approach to improve any team or organization’s performance. An Objective is a defined, quantifiable, and verifiable goal that must be met. Key Results on the other hand are the precise, measurable, and verifiable actions that must be taken to attain the goal. The book includes stories of CEOs from big tech companies like Google, Youtube, and Intel and how OKR’s became an asset in their businesses.

7 Habits of Highly Effective People

Our habits are one of the main factors that determine whether we will succeed in life or not. This book by Stephen R. Covey introduces you to the power of habits and how they can change your life for the better. While this book does not directly talk about real estate, its content is so powerful because it encompasses whatever aspects of your life you want to improve.

Whether it be in business, personal relationships, health, and fitness, or personal development. Covey believes that in order for a person to be successful, he/she needs to change his/her perception of the world. This book will help you change the way you see the world, and also encourage you to commit to daily, attainable tasks to improve your overall wellbeing and therefore succeed at anything in life.

Playing To Win: How Strategy Really Works

A.G Lafley’s book Playing to Win teaches you how to use strategy and win. The book tells the story of A.G Lafley’s company, Procter and Gamble, and the business strategies they implement which is basically the secret to the company’s huge success. This book will help you redefine strategy and formulate one that’s effective and can generate a lot of wins.

The nature of the real estate industry is changing rapidly and so, the importance of a strong real estate strategy has never been more essential than it is now. Some old strategies don’t work anymore and methods that are not carefully thought of and studied are doomed to fail. This book will help you create a business strategy for your real estate firm to give yourself the best chance of success.

Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine

This national bestseller is written by one of the most successful and well-known real estate brokers in the world, Ryan Serhant. He started as jobless and broke but then entered the scene of real estate in 2008. It was the year when the country was on the edge of economic collapse.

After nine years, Serhand rose in the industry and become one of the top realtors of the world. If you’re looking for a fun, light read, yet practical book, this is the one. This book contains entertaining and practical tips on how to sell just about anything and achieve long-term business success.

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Growth is what every entrepreneur seeks to achieve in a business venture. In order to grow, certain actions and experiments need to be taken for certain things to improve. Hacking Growth provides a practical strategy to attain growth.

The book specifically talks about customers rather than products. How to get them, keep them, connect with them, and monetize them. It’s for any organization, business, or leader, that is trying to break free from the shackles of traditional marketing and become more collaborative, waste-free, and data-driven.

The Conversion Code

In today’s Internet-driven economy, people are clever. They have more choices now than ever when it comes to purchasing products and services. Catching their attention and converting it into sales demand a completely different marketing and sales strategy. This book gives you step-by-step instructions for overcoming the current radical shift toward online customer acquisition.

Because real estate agents need to be updated with the latest trends in the industry, it is also important to use updated methods to reach a wider range of audiences. This is one of the books for real estate agents wherein agents will discover how to get qualified leads, turn them into appointments, and generate huge revenue in sales. Regardless of the product or sector, this tried-and-true method will boost your sales by increasing both the amount and quality of leads.

The Millionaire Real Estate Agent

This book is written by Gary Williams, who is the founder of Keller Williams – the world’s largest real estate technology franchise by agent count. It’s considered the industry handbook for real estate agents who are new to the field.

The book showcases the stories of top-performing real estate agents he has worked with in the past. The book also contains professional real estate advice. It also has business templates that help real estate agents drive more sales. If you’re currently looking for answers on how you can bring in more revenue to your business, go grab this book!

The Book of Yes

Are you tired of being told no, countless times? There’s a lot you can learn from rejection. And sometimes rejection really is just a form of redirection. But you also need to know that sometimes the line between a YES from a client and a NO, are the things that you say.

This book is one of the highly recommended books for real estate agents. It provides scripts and the foundation to make scripts work. You’ll learn how to persuade sellers to say “YES” to you, and become successful in the real estate field. Kevin Ward, the author of this book, has used the scripts himself to close millions of dollars worth of real estate.. If you want to improve on the aspect of closing deals and negotiation, this book is a must-read.


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